Types of Paid Ads.
Getting the most out of your Paid Ads.
Online Advertising has made advertising more accessible and affordable for businesses of all sizes. Instead of paying for an audience on TV that may or may not be interested; companies are able to choose their audience using keywords, age, and other demographics. In most cases companies will only pay when someone matching their ideal customer clicks on their ad. This is called Pay Per Click advertising (PPC). While it is easy to get started with digital ads, it isn’t always easy to get results. We help companies get the most out of their paid ads by optimizing their campaigns and funnels.
Before you start…
Before you spend money on Ads, it is important to have a website that will convert and your SEO setup. If you do not have a funnel that will convert leads into buying customers, then you are wasting ad spend. This is why we have created
our 4 step system. 1. Website – 2. SEO – 3. Paid Ads – 4. Creative
Types Of Paid Ads.
Search Engine Marketing (SEM)
Another way to quickly rank on search engines is to use paid ads. With Google Adwords and Microsoft Advertising, companies can advertise for specific keywords and audiences. Search engine ads are Pay Per Click (PPC) and will only charge you each time someone clicks on your ads. We help companies get the most out of their search ads by managing search ads for them.
Display Advertising refers to types of ads that use Images & Text. Popups, social media posts, banner ads, and ‘sponsored by’ ads are all examples of display ads. Display Ads are great for branding and driving users to landing pages. These types of ads are great at grabbing customers attention and promoting deals.
Smartphones and Smart TVs have changed how we watch videos. Video advertising on YouTube and similar websites has opened many doors for businesses to gain more customers with video ads. Videos Ads on these websites are typical PPC and can be targeted to specific audiences.
Social Network Advertising
Facebook, Snapchat, TikTok, Instagram, YouTube, Pinterest, and the list goes on. Advertising on Social Network is a great way to grow your brand and interact with customers. With social media advertising campaigns you are able to test different types of ads such as text, display, and video with different audiences. Social media advertising is a great way to build audiences and test marketing campaigns.
We all have seen that annoying popup asking us to either agree or deny that a website uses something called “Cookies.” Cookies are small pieces of data that are temporarily stored in a users browser after viewing a website. Cookies are what is used with retargeting campaigns. With retargeting campaigns like Facebook, ads will adjust to users behavior. Ad campaigns will target people based on their interested which might be proven by the amount of time someone spends on a website or which ads they click. Retargeting ads are a really great way to boost your ROI. We can setup and run retargeting campigns on your website.
Also called native advertising, sponsored ads are generally advertisements placed directly in a video or post. Influencer marketing is a perfect example. With influencer marketing, a company might pay to have someone with a big audience recommend or use their product.
With higher competitions, the cost of traditional advertising such as TV, Radio, and newspaper has gone down. We have noticed that traditional advertising is great for either branding on a national level or promoting local events/services.
With everyone trying to make extra income online, affiliate marketing has become an incredible way to get more sales. Affiliate marketing works by granting commission to someone who promotes your product/service. With affiliate marketing the affiliate (promoter) gets a special link which will track users and pay per conversion.
Why have us manage your Paid Ads?
We help companies create and run digital advertising campaigns that are optimized for the best ROI. Running online advertising campaigns is incredibly time consuming and requires constant re-targeting to get the best return. By having us run your advertising campaigns, you are able to focus on your business and get the most of your advertising budget.