How to advertise on Yelp.
Having your business listed on Yelp is very important. It allows you to manage your profile, stay on top of your reviews, and post updates. Did you know that you can advertise on Yelp as well? In Q2 Yelp averaged 176 million monthly active users across all platforms. These users have generated more than 192 million reviews. Yelp is free for users and for companies to use.
Claiming your free business account will give you the ability to update your listing, view analytics, respond to reviews, and other paid options.
How to advertise on Yelp
- Log in to your business account.
- Complete your profile.
- Click on Yelp Ads in the menu.
- Write your Ad.
- Set budget and pay.
Yelps advertising options.
Yelp Verified License.
The Yelp Verified License is a blue stamp on your profile that let’s customers know that you are a business with a valid trade license. To get a Yelp Verified License blue stamp, you have to apply through Yelp. Yelp will manually verify each license and either approve or deny your applications. License information will be available for consumers to view. This will boost consumer confidence and in most cases lead to more user engagement on the platform. If you already have a licence, it makes sense to share it. Yelp Verified License cost $1 a day within specific categories and in certain states. Note: This is not available to everyone.
Yelp offers Business Highlights as an option to make your profile stand out. Yelp Business Highlights allow you to showcase six badges of your choice which that will highlight what makes your business standout. Two of the badges will appear in the Yelp search results. Businesses are able to choose from 30 highlights. Business Highlights cost only $2 a day or $1 a day for those who also have a search campaign.
Yelp’s Portfolio option gives businesses the ability to showcase different projects that they have worked on. With Portfolio businesses can showcase photos and descriptions. This is a really good feature for building trust with customers by showcasing your best work. Yelp Portfolio only cost $2 a day.
Yelp Ads are an effective way to grab customers by placing your Ads at the top of searches, on your competitors business pages, and across mobile devices. This is the method that we are going to explain. For the other paid options, you can easily upgrade in your dashboard.
How to Advertise on Yelp.
1. Log In to your Yelp Business Account.
Start by logging into your Yelp Business Account. If you don’t have an account, then you will need to create on and claim your listing. You can learn how to create your Yelp business account here.
2. Complete profile.
Yelp Ads will run based on your profile. In order for you Yelp advertising to be successful, you need to make sure that your profile is complete. Add as much information as possible to your profile.
3. Click on Yelp Ads in the Menu.
On your dashboard, click on Yelp Ads in the left menu on your screen. This will bring you to the Ad Creation Tool.
4. Write your Ad.
Write your Ad. Here you can add information about your business, write a promo, or anything that will make your listing pop.
5. Set budget and pay.
Once you have created your Yelp Ad in order to start advertising on Yelp, you need to set your budget. Here you can see how many estimated clicks you will get for your daily budget as well as your monthly maximum budget. If you want to Upgrade your Package, you can get an Enhanced profile which will hide competitors from your page and also get Highlights included for an extra $4 a day. Once you have set you budget, click Next and pay. Your Ad will then be approved and start running. Remember that the more complete your profile is, the more successful your campaign will be.