Search Engine Optimization
SEO stands for Search Engine Optimization. Most people use search engines such as Google, Bing, and Yahoo to search for products, places, people, and ask questions. SEO is the process of optimizing your website, business, and content in a way that search engines can read and rank it.
Why is SEO important?
SEO is very important for many reasons. If your website is not optimized for search engines correctly, then your website will not rank to it’s full potential. This means that when users search for your business or industry, they will NOT see your company. Search engine optimization will help your business rank for keywords that your customers are searching for and help them find you.
Customers will find you by searching for keywords related to your business.
Get more out of your paid ads. SEO will help you get more out of your paid ads especially with Adwords and Bing.
SEO last longer than Paid Ads. If an article ranks on Google’s first page it can stay there for years and continue to bring in traffic. Paid Ads only bring in traffic as long as you are paying for them.
Be ready for voice search. Some studies predict that by next year more than 50% of searches will be done using voice search. Voice search brings results from search engine listings and not websites.
On-Page SEO involves setting up Title Tags, Meta Descriptions, URLs, Schema Markup, Keywords, and more. We will ensure that search engines can find your website and that your website is optimized. Many web design companies do not include or fully understand SEO. We are experts on SEO.
According to ComScore, 50% of searches will be voice by 2020. This makes local SEO incredibly important for any business with a physical location. With our tool RepZily and our professional local SEO services, we have made local SEO affordable and easy to do.
Get Free Traffic + Qualified Leads by utilizing SEO. When people have questions; they no longer call businesses and ask. We have become used to asking Google, Siri, Bing, or Yahoo all of our questions and getting answers instantly. This has opened a door of tremendous opportunity.
Now, any business can get free traffic simply by writing content that is valuable and uses the correct keywords. Let’s pretend that your business is a Cyber Security business. If you head over to Ubersuggest and search for the keyword “Cyber Security,” you’ll see that the average search volume for this term is 90,500 searches per month. If you were to use paid ads for this term, you would be paying approximately $25.85 per Click.
So how do we benefit from this? If you scroll down to Keyword Ideas, you’ll see that one of the suggested keywords is “Cyber Security What Is It?” and this keyword has similar metrics. If you click on this keyword, you will see a list of the top articles and estimated visits. For this example we see that the top article brings in an estimated 27,511 monthly visitors from their article. This is free traffic.
Now if we wanted to rank on the first page of this article there are many things that we have to do. To increase Domain Authority. Domain Authority relies on backlinks, On-Page SEO, Domain Age, how long people spend on your pages, quality of content, amount of content, and many other points. On average it will take one article 6-8 months to rank on Search Engines.
Here is an example of how we doubled a clients pageviews and increased organic traffic by producing SEO content.
SEO takes time and results vary. The more competitive the industry, the longer it will take to rank. Before we accept or begin working with a client, we will do a complete analysis. We also provide SEO training services to employees. By training your employees to write for SEO, you can boost your organic traffic and bring in more leads.
Ready to get started with SEO?
We’ll go over your current SEO situation and give you free advice on how to move forward.