How to build a website.
More than a great design.
The first step of any marketing campaign is your website. Your website needs to be more than a great design. Having a website that is not designed with proper SEO, image formatting, and funnels will actually cost you money. We develop websites that are optimized to get the most out of your marketing campaigns. Here are are the steps to building a great website that converts.
How to build a website.
1. Choose a domain name.
The very first step to building a website is to choose a domain name. A quick guide to choosing a domain name is to follow these four rules.
People are used to .com and will most likely try this first when searching for you. On that note it is important to make sure that your domain is short, easy to spell and say. The easier it is to remember your domain, the easier it is for customers to find you. While it may be tempting to get creative and make your own words, we recommend trying to find a domain that includes your keywords. Having the keyword in your domain is great for SEO and will help you rank on search engines.
Search for a domain with HostZily
2. Choose the right platform.
The most important step when building a new website is choosing the right platform. There are tons of wonderful hosting companies and website builders on the market. Having slow hosting or using a website builder that doesn’t fit your needs
can cost you money. If at any point you have to change your website to a new provider it can be like starting over and throwing your hard marketing away. At the same time staying on the wrong platform can cause you to spend more on Ad
spend and waste SEO marketing efforts.
When choosing a website hosting company and website builder, there are certain things that you should consider.
Website Builders we recommend.
Weebly is perfect for beginners and will work for most website needs.
WIX offers more design control and more advanced marketing features.
WordPress is more advanced e & better for more advanced marketing campaigns.
3. Design your website.
Now that you have your domain and website builder chosen, it is time to design your website. The most important rule when designing a website is to design for the customer and NOT yourself. The purpose of your website is to inform customers and capture
leads. We do this by providing necessary information upfront and creating a funnel.
Answer your customer’s questions.
Often people will choose to hide information or make it difficult for customers to find the information that they are looking for. If a customer is searching for an answer to a question and they don’t find it on your website, they will most likely find it on your competitors page. We recommend answering the main questions that a customer may have. By answering the main questions upfront, you will get more leads through your funnel.
Do your research.
Before you design your website; do your research. It is important to understand the current trends. Simple websites that are information based are what works. These websites have better SEO and work on devices. You should also do some research when choosing your colors and branding. With over 600 million blogs on the web, branding is incredibly important to stand out. The colors that you use will have an effect on customers emotions. We highly recommend doing some research on color psychology before building your website.
Create a funnel.
An online sales funnel almost always comes down to your website. Your paid ads, SEO, and social media marketing often all point to your website. If your website isn’t built to collect customers information, then you are in a way wasting your other
marketing efforts. Here are a few steps to creating a great funnel on your website:
1. Create simple landing pages. Some leads will prefer to call, some will prefer chat, and some will fill out a form. Create landing pages that are centered around your goal.
2. Offer value. The best hook is value. Value can come in the form of a free trials, free evaluations, information, and other things that give the customer something upfront. By giving leads something upfront, you are initiating a real transaction. It is much easier to upsell, then to sell.
3. Test and adapt. Test different landing pages and adapt to what works. Just because something works, doesn’t mean something else won’t work better. Always be testing new landing pages and see which ones are closing.
Keep it simple!
When designing a website, it is easy to get carried away. There are millions of widgets, plugins, and things that you can add to your website with the click of a button. While, it may seem great to have a moving background, popup quiz, and flashing button; all of these things will slow your website speed and take away from your message. Do not overthink when building your website. Your customers is there to find information, make a decision, and contact you. Focus on helping them do just this.
Want us to design your website?